Media and Professional Communications (BA)

This major provides students with a rigorous education in the theories of mass media process, history, and ethics as well as the opportunity to specialize in one of three professional practice areas:

These three tracks are designed to strengthen both the knowledge base and proficiencies of students pursuing careers in communication fields, such as print, television, radio, film, new media, and corporate and organizational communications. This program will also benefit students pursuing careers in a variety of industries in which communication with internal and external audiences is critical. 

Requirements

Students must earn a minimum of one hundred twenty credits for the Bachelor of Arts degree with a major in media and professional communications. Of this total, the major consists of twelve credits of prerequisite courses and twenty-four credits of specialization courses (see below).

Note: English composition (ENGCMP) courses and writing-intensive courses (officially designated as W courses in the catalog) that are taken for the major must be passed with a grade of C or higher (grades of C- or lower are not acceptable).

For the remaining degree requirements, see our General Education program page .

Prerequisites and Courses  

Prerequisite Courses: (all tracks, 12 credits total)

Catalog Number Title Credits
COMMRC 0320 Mass Communication Process 3
COMMRC 1121 History of Mass Media 3
ENGWRT 0610 Introduction to Journalism and Nonfiction                         3
PUBSRV 1455 Ethics, Law, and Public Policy in Mass Media 3

Specializations: (24 credits)

Choose one of the three specialization tracks that follow.

1. Corporate/Community Relations

Required Courses: (9 credits)

Catalog Number Title Credits
COMMRC 1111 Theories of Persuasion 3
COMMRC 1732 Special Topics in Mass Communication: Public and Media Relations*                      3
BUSERV 1940 Marketing Fundamentals**                                                        3

* Make sure to take the appropriate section of this course.

** BUSERV 1940 Marketing Fundamentals may be substituted with BUSMKT 1040 Intro to Marketing.

Electives (12 credits):

Catalog Number Title Credits
COMMRC 1102 Organizational Communication 3
COMMRC 1125 Media Theory 3
COMMRC 1730 Special Topics: Health Communication* 3
COMMRC 1732 Special Topics in Mass Communication: Communication and New Media Technologies* 3
ENGCMP 0410 Writing in the Legal Professions 3
ENGCMP 0420 Writing for the Public 3
ENGCMP 0515 Persuasive Writing in Advertising 3
ENGCMP 0520 Integrating Writing and Design 3
ENGCMP 0550 Topics in Public and Professional Writing 3
ENGCMP 0560 Writing Arguments 3
ENGCMP 0600 Introduction to Technical Writing 3
ENGCMP 0610 Composing Digital Media 3
ENGCMP 1103 Public Relations Writing 3
ENGCMP 1104 Corporate Storytelling 3
ENGCMP 1112 Professional Uses of Social Media 3
ENGCMP 1400 Grant Writing 3
ENGCMP 1401 Writing for Fundraising and Development 3
ENGCMP 1420 Writing Proposals for Business 3
ENGWRT 0550 Fundamentals of News Reporting 3
ENGWRT 1330 Intermediate Nonfiction: Scene and Point-Of-View 3
ENGWRT 1403 Topics in Nonfiction: Electronic Media 3
PSY 0105 Social Psychology 3
PSY 1635 Organizational Psychology 3
PUBSRV 1200 Practices of Nonprofit Management 3
PUBSRV 1310 Diversity Issues in Public Service 3
SOC 0490 Mass Media 3

*Make sure to take the appropriate section of this course.

Internship (3 credits):

Catalog Number Title Credits
CGS 1900 Choosing Your Path: Internship Seminar 3
THEA 1484 Directed Project: Business Management                                3

2. Writing for the Professions

Required: (6 credits)

Catalog Number Title Credits
Choose one of the following:
*COMMRC 1114 Freedom of Speech and Press (see note below) 3
Choose one of the following:
ENGCMP 0400 Written Professional Communication, or 3
ENGWRT 1330 Intermediate Nonfiction: Scene and Point-of-View                                                             3

*Note: COMMRC 1114 may be substituted with either COMMRC 1161 Communication Ethics (3cr.) or, if not used as an elective, ENGCMP 1103 Public Relations Writing (3cr.).

Electives: (15 credits)

Catalog Number Title Credits
COMMRC 1732 Special Topics in Mass Communication: Public and Media Relations 3
COMMRC 1732 Special Topics in Mass Communication: Communication and New Media Technologies 3
ENGCMP 0410 Writing in the Legal Professions 3
ENGCMP 0420 Writing for the Public 3
ENGCMP 0515 Persuasive Writing in Advertising 3
ENGCMP 0520 Integrating Writing and Design 3
ENGCMP 0550 Topics in Public/Professional Writing 3
ENGCMP 0560 Writing Arguments 3
ENGCMP 0600 Introduction to Technical Writing 3
ENGCMP 0610 Composing Digital Media 3
ENGCMP 1103 Public Relations Writing 3
ENGCMP 1111 Professional Writing in Global Contexts 3
ENGCMP 1112 Professional Uses of Social Media 3
ENGCMP 1400 Grant Writing 3
ENGCMP 1401 Writing for Fundraising and Development 3
ENGCMP 1420 Writing Proposals for Business 3
ENGWRT 0550 Fundamentals of News Reporting 3
ENGWRT 1377 Media Literacy: Writing and Reading Your Way through the Digital Landscape 3
ENGWRT 1391 Writing the Review 3
ENGWRT 1393 Sports Writing 3
ENGWRT 1399 Topics in Nonfiction: Newspaper 3
ENGWRT 1403 Topics in Nonfiction: Electronic Media 3

Internship: (3 credits)

Catalog Number Title Credits
CGS 1900 Choosing Your Path: Internship Seminar 3
ENGWRT 1370 Journalism Bootcamp: Write Now                              3

3. Digital Media

Required: (9 credits)

Catalog Number Title Credits
COMMRC 1122 Media Criticism 3
ENGFLM 0355/FMST 0100 or ENGFLM 0401/FMST 0130 Visual Literacy or Introduction to Visual Culture 3
FILMST 0001/FMST 0800 Filmmaking 1: Fundamentals                                                                                                 3

Electives: (12 credits)

Catalog Number Title Credits
COMMRC 1105 Television and Society 3
COMMRC 1125 Media Theory 3
COMMRC 1126 Media and Consumer Culture 3
CS 0134 Website Design and Development 3
ENGCMP 0520 Integrating Writing and Design 3
ENGCMP 0610 Composing Digital Media 3
ENGCMP 1112 Professional Uses of Social Media 3
ENGFLM 0400/FMST 0120 Introduction to Film 3
ENGFLM 1390/FMST 1275 Contemporary Film 3
ENGFLM 1485/FMST 1410 Film and Politics 3
ENGFLM 1683 / HAA 1820/FMST 1540 Documentary Film 3
ENGFLM 1695/FMST 1525  Horror Film 3
ENGLIT 0354 Words and Images 3
ENGLIT 0550 Introduction to Popular Culture 3
ENGWRT 0650 Readings in Journalism: Reading and Writing the Digital Landscape 3
ENGWRT 1377 Media Literacy: Reading and Writing in the Digital World 3
HAA 0090 Introduction to Contemporary Art 3
HAA 0425/ENGCMP 0425 Digital Humanity 3
HAA 0470 Photography and Art 3
PS 1836 Politics through Film 3
PSY 1080 Psychology and the Media (previously listed as PSY 1050: Topics in Psychology) 3
SA 0110 Visual Thinking 3
SA 0130 Drawing Studio 1 3
SA 0180 Digital Studio: Photography 3
SA 1270 Digital Studio: Imaging 3
SOC 0490 Mass Media 3
Film Production Classes
FILMST 0120/FMST 0802 Photography 1  
FILMST 0121/FMST 0805 Animation 1 3
FILMST 0250/FMST 0830 Business of Photography and Multimedia 3
FILMST 0400/FMST 0826 Post-Production 3
FILMST 0430/FMST 0835 Audio Production 3
FILMST 0601/FMST 0845 Filmmaking 2: Sight and Sound 3
FILMST 0610/FMST 0850 Digital Effects 1 3
FILMST 1001/FMST 1885 Broadcasting 3
FILMST 1132/FMST 1860/ENGWRT 1132 Elements of Screenwriting 3
FILMST 1600/FMST 1846 Filmmaking 3: Story to Screen  3

Internship: (3 credits)

Catalog Number Title Credits
CGS 1900                                                        Choosing Your Path: Internship Seminar                                                                                                                                                                    3

Please Note: Requirements are subject to change. Check with an academic advisor before registering.