To effectively inform, persuade, educate, or entertain, you must be able to translate complex concepts into accessible content—in person, on paper, and through digital media. With a media and professional communications degree, you can gain the skills and experience necessary for careers in marketing, broadcasting, corporate communications, television, and more. Nearly 117,000 market research analyst and marketing specialist positions will open by 2020, according to the Bureau of Labor Statistics (BLS). The projected job growth in these fields is around 40 percent, much faster than the national average for all careers.
Whether you’re interested in advertising, public relations, journalism, or digital communications, we offer an academic track that will prepare you to start or advance your career.
Media and Professional Communication (BA)
This major provides students with a rigorous education in the theories of mass media process, history, and ethics as well as the opportunity to specialize in one of three professional practice areas.
Degree Offered: BA
Time to Complete: 2 to 4 years
Internship Required: Yes
Format: On campus with select courses offered online
Major Tracks: Corporate & Community Relations; Written and Professional Communication; Digital Media