With a plethora of media outlets and the 24/7 news cycle of today, organizations must communicate effectively with their stakeholders more than ever. Whether notifying employees of an internal policy update or releasing exciting news into the community, writing and distributing well-crafted messages is a valuable skill.
Growth in the Field
Employment of public relations managers and specialists is expected to grow by 21% by 2020, driven by the need for organizations to maintain a positive public image in a high-information age. The median salary for public relations managers and specialists was $57,550 in 2010.
Source: Occupational Outlook Handbook, U.S. Bureau of Labor Statistics
This 18-credit interdisciplinary certificate in Corporate and Community Relations combines courses in communications, business, English, and public service to give you a solid foundation in effective messaging strategies.
The CGS Difference
The certificate is available as a standalone option or can be pursued as part of a degree.
Who Should Enroll
- Individuals charged with communicating company and organizational news, policies, benefits, or messages to fellow employees
- Individuals charged with communicating and disseminating company and organizational news to an external audience, thereby improving public perception of the organization
- Individuals interested in advancing the causes of community, civic, or volunteer organizations
- Recent graduates or current students who wish to pursue a career in corporate or community communications
Graduates of this program will be able to:
- Apply a theoretical understanding of mass media process, history, and ethics to a communications-related career
- Identify and analyze audience traits, perspectives, and motivators
- Manage and navigate professional relationships with a wide range of constituents
- Develop and write clear messages that support organizational goals
- Create professional and effective communications strategies and persuasive written materials, including proposals, speeches, marketing plans, and news stories
- The Corporate and Community Relations certificate requires 18 credits, including six (6) credits of core classes, six (6) elective credits, and six (6) specialization credits.
- Students must achieve a minimum grade of C (2.0) or better for all courses required for the program.
- Credits earned at other accredited educational institutions may be eligible for transfer. However, a minimum of nine (9) credits must be earned at the University of Pittsburgh.
- English Composition 0200 Seminar in Composition or its equivalent course is required for all 1000-level Communication courses.
- Many upper-level courses have additional prerequisites; these are indicated in parenthesis after each course. Students are advised to plan their coursework accordingly
Many CGS programs offer a blend of face-to-face and flexible online class formats, all designed to meet our students' needs and schedule constraints.
Online courses are marked with (Web) or (Hybrid). Courses offered in both face-to-face and online formats are marked with (F2F and Web) or (F2F and Hybrid). Courses with no indicator are offered face-to-face only.
Visit CGS Courses to learn more about to learn more about our online formats and how to search for CGS classes in the course catalog.
Required Courses: (6 credits)
|COMMRC 0320||Mass Communication Process (F2F and Web)||3|
|ENGWRT 0610||Introduction to Journalism and Nonfiction||3|
Electives: (6 credits)
Choose two courses from the following:
|BUSERV 1940||Marketing Fundamentals*||3|
|COMMRC 1111||Theories of Persuasion (Web) (PREQ:COMMRC 0520 and 0310 or 0320)||3|
|COMMRC 1732||Special Topics in Mass Communication: Public and Media Relations* (Hybrid, available as of Fall 2021) (PREQ:COMMRC 0320)||3|
|PUBSRV 1455||Ethics, Law, and Public Policy in the Mass Media (Hybrid, available as of Fall 2021)||3|
*CBA students: BUSERV 1940 Marketing Fundamentals may be substituted with BUSMKT 1040 Intro to Marketing.
**Make sure to take the appropriate section of this course.
Specializations: (6 credits)
Choose two courses from the following:
|COMMRC 1102||Organizational Communication (F2F and Web) (PREQ:COMMRC 0300)||3|
|COMMRC 1125||Media Theory (PREQ:COMMRC 0320)||3|
|COMMRC 1730||Special Topics: Health Communication* (F2F and Web) (PREQ:COMMRC 0300)||3|
|COMMRC 1732||Special Topics in Mass Communication: Communication and New Media Technologies (PREQ:COMMRC 0320)||3|
|ENGCMP 0410||Writing in the Legal Professions||3|
|ENGCMP 0420||Writing for the Public||3|
|ENGCMP 0515||Persuasive Writing in Advertising (F2F and Web, available as of Fall 2021)||3|
|ENGCMP 0520||Integrating Writing and Design||3|
|ENGCMP 0550||Topics in Public/Professional Writing||3|
|ENGCMP 0560||Writing Arguments||3|
|ENGCMP 0600||Introduction to Technical Writing||3|
|ENGCMP 0610||Composing Digital Media||3|
|ENGCMP 0641||Writing for Change||3|
|ENGCMP 1103||Public Relations Writing (PREQ:ENGCMP 0200 or ENGFLM 0210)||3|
|ENGCMP 1104||Corporate Storytelling (PREQ:ENGCMP 0200 or ENGFLM 0210)||3|
|ENGCMP 1112||Professional Uses of Social Media (PREQ:ENGCMP 0200 or ENGFLM 0210)||3|
|ENGCMP 1120||History and Ethics of Advertising and Public Relations (PREQ:ENGCMP 0200 or ENGFLM 0210)||3|
|ENGCMP 1270||Projects in Black Rhetoric (PREQ:ENGCMP 0200 or ENGFLM 0210)||3|
|ENGCMP 1400||Grant Writing for Nonprofits (PREQ:ENGCMP 0200 or ENGFLM 0210) (F2F and Web)||3|
|ENGCMP 1401||Writing for Fundraising and Development (PREQ:ENGCMP 0200 or ENGFLM 0210)||3|
|ENGCMP 1420||Writing Proposals for Business (PREQ:ENGCMP 0200 or ENGFLM 0210)||3|
|ENGWRT 0710||Intro to Audio Storytelling||3|
|ENGWRT 1330||Intermediate Nonfiction (PREQ: ENGWRT 0550 or 0610)||3|
|ENGWRT 1403||Topics in Nonfiction: Electronic Media (PREQ: ENGWRT 0520 or 0530 or 0610)||3|
|PSY 1635||Organizational Psychology (PREQ:PSY 0010 and 0035)||3|
|PUBSRV 1200||Practices of Nonprofit Management (Hybrid, available as of Fall 2021)||3|
|PUBSRV 1310||Diversity Issues in Public Service||3|
|SOC 0490||Mass Media||3|
* Make sure to take the appropriate section of this course.
As you plan your certificate coursework, please make sure to review the CGS Course Overlap policy for information on how many courses can be double-counted if a student elects to pursue a CGS certificate in combination with other CGS and non-CGS majors, minors, and certificates. If you have questions, please contact your CGS advisor or CGS Advising at CGSAdv@pitt.edu.
Requirements subject to change. Check with an academic advisor before registering.