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CGS Students attend Katz Facebook & Instagram Workshop

A group of CGS students in front of classroom

Once again, qualified College of General Studies, Media and Professional Communications degree and certificate students attended the Facebook & Instagram Advertising workshop, organized and presented by the Katz Center for Executive Education in collaboration with the Katz Center for Branding. The workshop is a part of a series designed to equip students with practical skills and knowledge in the digital field and give them a competitive edge.

Interested students submitted a brief application to CGS, reflecting on how the Facebook & Instagram Advertising workshop could benefit their studies and careers. 13 students were nominated to participate and represent CGS at the workshop. Grant funding was provided by CGS to cover the fee to attend the six-hour program. Upon its completion, the participants had the opportunity to receive a certificate. 

After the workshop, the students shared their impressions with us:

"I had a great time learning more about social media marketing during this workshop. I was able to connect with new people that shared the same major as me, which was very beneficial!"             -- E. Desso, Media & Professional Communications - Corporate & Community Relations and Digital Media, CGS '24

"The workshop was beneficial in learning the ins and outs of Facebook and Instagram Advertising. The speaker was very thorough in her presentation, even giving us a glimpse into the actual portal."                                                                                                                                                       -- B. Snyder, Media & Professional Communications - Corporate & Community Relations, CGS '23

"It was interesting to get an insider perspective on the business side of advertising."                           -- J. Novotny, Media & Professional Communications - Digital Media, CGS '23

"I really enjoyed expanding my knowledge of social platforms. I learned a lot of new ways to work with social media that I think will come in handy in the future!"                                                               -- M. Hall, Media & Professional Communications, CGS '24

"The real world examples she gave us, and her explanations of the tasks she is in charge of in her current job gave me a thorough understanding of what digital marketing looks like in the work field."                                                                                                                                                                     -- A. Keith, Media & Professional Communications - Corporate & Community Relations, CGS '24

Stay tuned for the next available workshop!