The College of General Studies and the Joseph M. Katz Graduate School of Business have partnered to provide CGS students in the Media and Professional Communications major/Digital Media, Corporate & Community Relations, and Writing for Professions certificates an opportunity to attend innovative digital workshops organized and presented by the Katz Center for Executive Education in collaboration with the Katz Center for Branding.
These workshops have been designed to equip students with practical skills and knowledge in the digital media field and give them a competitive edge.
Data is everywhere in today’s digitally connected world and the methods used for analyzing it are ever-changing. For organizations to use it effectively, it must be collected, maintained, and analyzed. Customer website interactions are a key source of data. Information on site visits, revenue collection, order processing, and customer support are extremely valuable data points. In the right hands, the data can be used to optimize, refine, and build out sophisticated marketing programs and streamlined customer journeys.
Participants will learn how to leverage digital analytic platforms in the business world and will understand the evolution of web analytics functionality. The course was designed using the newly updated Google Analytics curriculum for Google Analytics 4 and features real business examples.
Learn everything you need to know to pass the Google Analytics Fundamentals exam and receive a certification of completion of the workshop.
Workshop Fees: For Non-Katz Pitt Students $200
$200 Grant through the CGS Academic Achievement Scholarship Program will pay for eligible students.
In order to be eligible to participate in the workshop and qualify for the grant, you must be a CGS Student pursuing:
- Media and Professional Communications Major, or
- A certificate in Corporate and Community Relations, Written Professional Communication, or Digital Media
- Currently enrolled for Fall Term 2023 (either part-time or full-time)
- A junior or senior
- In good academic standing with a minimum GPA of 3.0
Note: CGS Seats are limited to 5.
To apply for our grant and reserve your spot, complete: CGS Interest Application Form.
For more information about the workshop, visit the workshop page.
*Questions about applying to the workshop, please contact Angela King