The College of General Studies and the Center for Branding at the Graduate School of Business have partnered to provide CGS students in the Media and Professional Communications major/Digital Media, Corporate & Community Relations, and Writing for Professions certificates an opportunity to attend innovative digital workshops.
Hybrid Google Ads Workshop
Dates: Friday, February 20th AND Saturday, February 21st, 2026
Schedule:
Friday:
Part 1: 9:00 AM – 12:00 PM (ET)
Lunch: 12:00 PM – 12:30 PM (ET)
Part 2: 12:30 PM – 2:00 PM (ET)
Saturday:
Part 3: 9:00 AM – 12:00 PM (ET)
Lunch: 12:00 PM – 12:30 PM (ET)
Part 4 + Exam: 12:30 PM – 2:30 PM (ET)
Location:
Zoom link (provided upon successful registration) OR Room 118E Mervis Hall
*Attendees are required to attend both days and all 4 parts.
Why Attend the Workshop?
- Learn how to build successful paid search campaigns for user acquisition, e-commerce, and lead generation.
- Discover how to optimize your targeting so you are reaching the right audience.
- Gain an understanding of the most important strategies to maximize conversions and ROI.
- Learn everything you need to know to pass the Google Search Certification Exam, and complete the exam in the workshop.
Workshop Fees: $125 (for Non Pitt Business Attendees)
$125 Grant through the CGS Academic Achievement Scholarship Program will pay for eligible students.
Eligibility requirements:
In order to be eligible to participate in the workshop and qualify for a CGS stipend, you must be a CGS Student pursuing:
- Media and Professional Communications Major, or
- A certificate in Corporate and Community Relations, Written Professional Communication, or Digital Media
- Currently enrolled for Spring Term 2026 (either part-time or full-time)
- A junior or senior
- In good academic standing with a minimum GPA of 3.0
Note: CGS Seats are limited to 7 and are allocated on a first-come, first-served basis.
To apply for the CGS grant and reserve your spot, complete our CGS Interest Application Form.
Submission deadline: Tuesday, February 17, 2026. 11:59 EST.
For more information about the workshop, visit the workshop page.
For questions, please email cgsapa@pitt.edu.